The season is officially under way. Our first week back was very excited. My mom and I are constantly trying to improve the business, and this year is no exception. As some of u may know, this is our 17th season and I would like to share with you the ideas we came up with to improve our Studio with in just the first week back.
Previous improvements paying off...
We have been blessed with a larger registration this year. I'd like to think that it had something to do with the improvements we made over our summer break. For example; the website, our social network, other forms of advertisement on the Internet, and phone communication with potential clientele. We kept a much better log of inquires and kept in touch with information about the studio. In the past we strayed from constant phone calls with the fear soon to be costumers would see us as just another telemarketer trying to sell them something. We were pleasantly surprised that people appreciated the reminders and updates. I am please to announce that 90% of those potentials registered with us and we are very happy to welcome them this year.
Future improvements to be made...
As far as future improvement we have decided to put our attire/shoe requirement online and in a hand out. We never categorized this as a subject of confusion, so this information was given out verbally during registration. Unlike other studios we do not have a dress code, we just ask that the shoes be uniform (color and style). We noticed more then usual parents being confused and several came in with the wrong shoes. So, similar to what we do during recital time, everything will be written out clearly and available in a handout or online. We feel this is a minor detail to adjust on our end which will help parents be organized and less confused next season.
What changes will be seen in the weeks to come...
As mentioned in previous posts I will be introducing and encouraging the use of the dance diary to my students. To keep interest up I will also offer a monthly contest to those who feel they want to share a diary entry. The winner will be featured in the Blog. I'm also in the process of coming up with more ways the students can be featured in posts. For example; student of the month, or perfect attendance records. Definitely something creative that will keep the students interests up in class, and at the same time bring attention and readers to the Blog.
Also, a cosmetic change will be unveiled within the next few months. We would like to surprise our students with this so I can not give out to many details. I think we will all be proud of this change and can not wait for it to happen.
Stay tuned readers. I'm excited to share more with you in the weeks to come. Happy Dancing!